The presence of art in the corridors, the meeting rooms and the walls of the office breaks down the work environment and creates an intellectual impact that stimulates creative power.
With the adoption of new work styles based on knowledge, companies put the focus on creativity, learning and the need to attract new talent. Some studies show that exposure to art and culture in the workplace would contribute to the development of reflective and innovative thought processes. In addition to being a source of inspiration, art in the office reduces stress and improves the mood and quality of life of all occupants.
Below are some amazing ways artworks in the office stimulates creative powers:
#1: Enables the creation of a more welcoming workspace
The presence of artworks in the workplace can improve the mood and make people feel better about themselves and their co-workers. 93% of respondents agreed that art makes the workplace more enjoyable for staff, customers and suppliers alike.
#2: Stimulates creativity and increases productivity
The incorporation of art in the office not only stimulates creativity and improves individual and collective well-being, but, as research suggests, can significantly increase productivity, especially when employees are invited to participate in the selection process of the works.
#3: Helps to communicate the brand image and the values of the company
Artworks offer an elegant and subtle way to communicate the image and corporate values. The key is to do it in an authentic way in such a way that the images and messages contained in the works really help to communicate the essence of the company. Also, initiatives related to the promotion of art and culture have a significant weight in CSR programs.
#4: Provide options that adapt to the flexibility of new work environments
The current work environments became large multipurpose open spaces, where the surface to expose a conventional work is limited. That is why it is important to consider the inclusion of new forms of artistic expression (kinetic art, digital art, installations, etc.) and the investment in pieces that can be moved easily, as well as opting for solutions for the hire of works in order to maximize the flexibility of space.
#5: It can represent a good long-term investment
Choosing the most promising emerging artists can be fundamental when it comes to converting works of art in the office, in future investments that are revalued with the prestige of the artist.
Reports also highlight the changing nature of work, which means that traditional art forms may not be as effective in new office environments. However, open-plan schemes, the growing importance of rest areas and increased labor flexibility create interesting opportunities to incorporate art into the workplace.
On the other hand, although it is true that the traditional forms of art – painting, engraving, and sculpture – are still the most popular, new creations such as works integrated in the form of murals and installations and digital art, also gain adherents. That is one reason many companies are now considering acrylic prints for their offices – like the ones done by Big Acrylic.
